LinkedIn Marketing

How to Use LinkedIn as a B2B Marketing Tool: 4 Tips

LinkedIn is the most professional of the major social networking websites, used by over 450 million business professionals worldwide. It is responsible for more than 80% of a business’s social media leads! And, since it is largely focused on B2B connections, LinkedIn should be a big part of your social media marketing strategy.

At its most basic level, LinkedIn allows you to set up a personal profile and connect with other professionals you know or want to know. You will receive status updates on a regular basis as your connections update their profiles. In addition, you can set up a LinkedIn profile for your company to allow people to follow your company’s updates.

One of the cool features of LinkedIn is the “six degree of separation” approach that allows you to easily see how you are connected to someone via others. You may be surprised to see how closely you connect to your prospects or customers – and how connected they are to others, including your competition.

The bottom line is that LinkedIn works for B2B lead generation. To take LinkedIn to the next level and use it as a marketing tool, put the following recommendations into action.