Instagram Marketing

Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone — and their dog — is on the platform.

You may have also noticed the increase in brands who've developed a presence on the platform. But is Instagram worth their time, and should your business also be on the platform? The answer is yes, and here's why:

• Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
• 60% of adults online use Instagram, including 35% of adults in the U.S..
• However, 80% of the app’s user base is outside the U.S.
• There are 25 million business profiles on Instagram.
• 80% of Instagram users follow at least one business, and 72% of users say they've purchased a product they've see on the platform.